Marketing & SEO Prompts

Transactional-Intent Keyword Classifier

Classify a list of keywords by purchase-readiness so you can prioritize content that converts, not just content that ranks.

FreeClaudeChatGPT
Best for

Marketers and SEOs who want to prioritize content creation based on commercial intent rather than search volume alone.

Suitable LLM groups
FrontierFast
Download Prompt.md
Prompt
Categorize the following list of keywords by how close the searcher is to making a purchase decision. Use three labels: Awareness (just learning about the problem), Consideration (comparing solutions or options), and Decision (ready to buy or take action). Present the results as a table with the keyword, label, and a one-sentence reason for the classification.

Keywords:
{{keyword_list}}

How to use

  1. Paste your list of keywords (from keyword research tools or brainstorming) into {{keyword_list}}, one per line or comma-separated.
  2. Use the Decision-stage keywords to prioritize product and pricing page optimization.
  3. Use Awareness-stage keywords to prioritize top-of-funnel blog content.
  4. Use Consideration-stage keywords to prioritize comparison guides and case studies.

Example input

Categorize the following keywords by purchase intent: 'what is project management software', 'best project management software for small teams', 'buy project management software monthly plan'.

Example output

| Keyword | Label | Reason |
|---|---|---|
| what is project management software | Awareness | Definitional query, no comparison or buying language. |
| best project management software for small teams | Consideration | Comparative language ('best for') signals evaluating options. |
| buy project management software monthly plan | Decision | Explicit 'buy' and pricing-plan language signals readiness to purchase. |

Customization tips

  • Ask for a fourth category ('Post-purchase/Support') if you also want to classify retention-related queries.
  • Request the output sorted by estimated intent strength rather than alphabetically.
  • Combine with a content-mapping prompt afterward to assign each keyword to an existing or new page.

Tags

#keyword research#search intent#conversion optimization#seo

FAQ

What is this prompt for?
It sorts a list of keywords into funnel stages based on purchase intent, helping you prioritize which content to create or optimize first.
How many keywords can I paste in at once?
Aim for batches of 20-50 keywords at a time for the most accurate and manageable classification.
What's a limitation of this prompt?
Intent classification is based on the wording of the keyword, not actual search volume or conversion data, so validate high-priority classifications against your analytics.
How is this different from just eyeballing the keyword list myself?
Manual classification is often inconsistent across a large list. This prompt applies a consistent framework and explains its reasoning for each keyword, which is easier to audit and scale.
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