# Transactional-Intent Keyword Classifier

Classify a list of keywords by purchase-readiness so you can prioritize content that converts, not just content that ranks.

## Prompt

Categorize the following list of keywords by how close the searcher is to making a purchase decision. Use three labels: Awareness (just learning about the problem), Consideration (comparing solutions or options), and Decision (ready to buy or take action). Present the results as a table with the keyword, label, and a one-sentence reason for the classification.

Keywords:
{{keyword_list}}

## Best for

Marketers and SEOs who want to prioritize content creation based on commercial intent rather than search volume alone.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Paste your list of keywords (from keyword research tools or brainstorming) into {{keyword_list}}, one per line or comma-separated.
- Use the Decision-stage keywords to prioritize product and pricing page optimization.
- Use Awareness-stage keywords to prioritize top-of-funnel blog content.
- Use Consideration-stage keywords to prioritize comparison guides and case studies.

## Customization tips

- Ask for a fourth category ('Post-purchase/Support') if you also want to classify retention-related queries.
- Request the output sorted by estimated intent strength rather than alphabetically.
- Combine with a content-mapping prompt afterward to assign each keyword to an existing or new page.

## Example input

Categorize the following keywords by purchase intent: 'what is project management software', 'best project management software for small teams', 'buy project management software monthly plan'.

## Example output

| Keyword | Label | Reason |
|---|---|---|
| what is project management software | Awareness | Definitional query, no comparison or buying language. |
| best project management software for small teams | Consideration | Comparative language ('best for') signals evaluating options. |
| buy project management software monthly plan | Decision | Explicit 'buy' and pricing-plan language signals readiness to purchase. |