Marketing & SEO Prompts

Topical Authority Cluster Planner

Build a full content cluster plan around a core topic, with interlinking, to establish topical depth rather than shallow keyword coverage.

FreeClaudeChatGPT
Best for

Content teams and SEOs planning a multi-article content strategy who want to build topical depth and authority rather than a scattered collection of unrelated posts.

Suitable LLM groups
FrontierReasoning
Download Prompt.md
Prompt
Build a content cluster plan of {{number_of_articles}} articles around the core topic of '{{your_niche_or_topic}}'. Include: (1) one pillar article covering the topic broadly, (2) supporting cluster articles covering specific subtopics, (3) a suggested internal linking structure showing how each article links to the pillar and to related cluster articles, and (4) the primary search intent for each article. Present the plan as a structured list grouped by pillar and clusters.

How to use

  1. Replace {{your_niche_or_topic}} with your core subject area.
  2. Replace {{number_of_articles}} with your target cluster size, typically 10-30 for meaningful topical depth.
  3. Use the output as your content calendar backbone, publishing the pillar first or alongside early cluster articles.
  4. Implement the suggested internal linking structure as each article is published.

Example input

Build a content cluster plan of 12 articles around the core topic of 'remote team management'. Include a pillar article, supporting cluster articles, an internal linking structure, and primary search intent for each.

Example output

Pillar: 'The Complete Guide to Managing Remote Teams' (broad, informational intent). Cluster articles: 'How to Run Effective Remote Standups' (informational), 'Best Async Communication Tools for Remote Teams' (commercial investigation), 'How to Measure Remote Team Productivity' (informational), 'Remote Team Onboarding Checklist' (informational), and 8 more, each linking back to the pillar and cross-linking to 2-3 related cluster articles based on shared subtopics.

Customization tips

  • Ask for the cluster to be phased into quarters or months if you need a realistic publishing timeline.
  • Request search intent be broken down further (informational, commercial, transactional, navigational) for more precise prioritization.
  • Pair with the Competitor Content Gap Analysis prompt to ensure cluster topics address gaps competitors are missing.

Tags

#content strategy#topical authority#content clusters#seo planning

FAQ

What is this prompt for?
It generates a structured, interlinked content cluster plan designed to build topical authority around a core subject, which has been shown to outperform scattered content on ranking speed.
How many articles should I plan for?
25-30 high-quality, interlinked articles within a single cluster is a strong starting benchmark, though smaller niches may need fewer.
What's a limitation of this prompt?
The plan is a starting framework based on general topic knowledge; validate subtopics against real keyword and search volume data before committing to a full production schedule.
How is this different from a basic content calendar prompt?
A basic content calendar prompt lists topics and dates. This prompt specifically structures topics into a pillar-and-cluster model with internal linking, which is what builds topical authority signals.
Free

Competitor Content Gap Analysis

Identify subtopics and entities that top-ranking competitor pages are missing, so you can build more complete, authoritative content.

ClaudeChatGPT
#seo#competitor analysis#content gaps
Free

Entity-Based Content Brief

Create a content brief that clearly establishes entity relationships so AI engines can confidently understand and cite the page as authoritative.

ClaudeChatGPT
#content brief#entity seo#topical authority
Free

Customer Pain-Point Discovery

Uncover the emotional and practical pain points of your target customer to inform SEO and content strategy beyond basic keywords.

ClaudeChatGPT
#seo#customer research#content strategy

Related Skills

Search & Content GrowthFree

Topical Authority Map Builder

Turns a niche, seed keyword, or existing content inventory into a full topical authority map — pillar pages, supporting clusters, search intent, internal linking, and a publishing order.

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#seo#content strategy#topical authority
Search & Content GrowthFree

Topical Authority and Entity Coverage Mapper

Map topics, entities, relationships, search intent, content gaps, internal links, and evidence needed to build credible topical authority.

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#topical authority#entity coverage#content strategy
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SEO Content Brief Director

Create search-focused content briefs with intent analysis, topic coverage, structure, differentiation, internal links, and editorial quality controls.

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#seo brief#content strategy#search intent

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