# Topical Authority Cluster Planner

Build a full content cluster plan around a core topic, with interlinking, to establish topical depth rather than shallow keyword coverage.

## Prompt

Build a content cluster plan of {{number_of_articles}} articles around the core topic of '{{your_niche_or_topic}}'. Include: (1) one pillar article covering the topic broadly, (2) supporting cluster articles covering specific subtopics, (3) a suggested internal linking structure showing how each article links to the pillar and to related cluster articles, and (4) the primary search intent for each article. Present the plan as a structured list grouped by pillar and clusters.

## Best for

Content teams and SEOs planning a multi-article content strategy who want to build topical depth and authority rather than a scattered collection of unrelated posts.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Replace {{your_niche_or_topic}} with your core subject area.
- Replace {{number_of_articles}} with your target cluster size, typically 10-30 for meaningful topical depth.
- Use the output as your content calendar backbone, publishing the pillar first or alongside early cluster articles.
- Implement the suggested internal linking structure as each article is published.

## Customization tips

- Ask for the cluster to be phased into quarters or months if you need a realistic publishing timeline.
- Request search intent be broken down further (informational, commercial, transactional, navigational) for more precise prioritization.
- Pair with the Competitor Content Gap Analysis prompt to ensure cluster topics address gaps competitors are missing.

## Example input

Build a content cluster plan of 12 articles around the core topic of 'remote team management'. Include a pillar article, supporting cluster articles, an internal linking structure, and primary search intent for each.

## Example output

Pillar: 'The Complete Guide to Managing Remote Teams' (broad, informational intent). Cluster articles: 'How to Run Effective Remote Standups' (informational), 'Best Async Communication Tools for Remote Teams' (commercial investigation), 'How to Measure Remote Team Productivity' (informational), 'Remote Team Onboarding Checklist' (informational), and 8 more, each linking back to the pillar and cross-linking to 2-3 related cluster articles based on shared subtopics.