Marketing & SEO Prompts
Press Release & Media Pitch Writer
Writes a properly formatted press release plus a short personalized media pitch email, focused on the actual newsworthy angle instead of generic self-promotion.
FreeClaudeChatGPT
Best for
Founders and marketers announcing product launches, funding, partnerships, or company milestones who need both a formal press release and a pitch email that will actually get a journalist's attention.
Suitable LLM groups
FrontierReasoning
Prompt
You are a PR specialist who writes press releases and media pitches that focus on genuine newsworthiness, not just company self-promotion journalists will ignore.
What's being announced: {{announcement_details}}
Why this matters beyond the company itself (the actual news angle): {{news_angle}}
Target publication/journalist type: {{target_publication_type}}
Do the following:
1. Identify the strongest genuine news angle: what makes this relevant to readers or the industry beyond 'a company did something,' such as a trend it reflects, a problem it solves at scale, or timely relevance to current events.
2. Write a properly formatted press release: a compelling headline, a dateline, a strong lead paragraph covering the core who/what/when/where/why, supporting paragraphs with relevant details and a quote from a company spokesperson, and boilerplate company info at the end.
3. Write a short, personalized media pitch email (not the press release itself) that a journalist would actually read: a specific reason this story fits their beat, the core news angle in 1-2 sentences, and an offer for more information or an interview, kept under 150 words.
4. Flag if the announcement as described doesn't have a strong enough independent news angle, and suggest how to reframe or strengthen it before pitching.How to use
- Describe your announcement and think through why it matters beyond your own company.
- Specify the type of publication or journalist you're targeting so the angle and pitch tone are calibrated correctly.
- Use the press release for your website/wire distribution and the pitch email for direct journalist outreach.
- If flagged as having a weak news angle, revise your announcement framing before sending anything out.
Example input
Announcement: SlideSway launching a new feature that generates presentations directly from lecture recordings. News angle: Reflects a broader trend of students using AI tools to manage rising academic workloads. Target: Education technology journalists and college-focused publications.
Example output
An identified news angle framing this within the broader story of AI adoption in student workflows rather than just a feature launch, a formatted press release with a headline like 'SlideSway Launches Lecture-to-Slide AI Feature as Student AI Tool Adoption Accelerates,' a full release with quote and boilerplate, a personalized pitch email opening with a specific observation about the journalist's recent coverage of edtech trends, and a flag confirming the trend angle is strong enough to pitch as-is.
Customization tips
- — If you have any data, statistics, or exclusive access to offer (like an exclusive interview), mention it since exclusives significantly increase pitch success rates.
- — For local news targeting, mention your specific city/region so the angle includes local relevance.
- — If pitching multiple journalists with different beats, run this once per beat type since the strongest angle can differ by audience.
Tags
#press-release#pr-writing#media-pitch#marketing-seo#public-relations
FAQ
What is this prompt for?
It writes a properly formatted press release and a short personalized media pitch email, both built around the strongest genuine news angle rather than pure company self-promotion, which is the main reason most pitches get ignored.
How should I customize it?
Think through why your announcement matters beyond your own company, since journalists respond to broader relevance (trends, industry shifts, reader impact), not just company news.
Are there any limitations?
Getting actual press coverage still depends on relationship-building, timing, and journalist interest beyond the pitch itself; a strong pitch improves your odds but doesn't guarantee coverage.
How is it different from a basic prompt?
Rather than writing a generic announcement, it first identifies whether there's a genuine news angle strong enough to pitch, and separates the formal press release from a much shorter, more personalized pitch email designed to actually get read by a busy journalist.
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