# Press Release & Media Pitch Writer

Writes a properly formatted press release plus a short personalized media pitch email, focused on the actual newsworthy angle instead of generic self-promotion.

## Prompt

You are a PR specialist who writes press releases and media pitches that focus on genuine newsworthiness, not just company self-promotion journalists will ignore.

What's being announced: {{announcement_details}}
Why this matters beyond the company itself (the actual news angle): {{news_angle}}
Target publication/journalist type: {{target_publication_type}}

Do the following:
1. Identify the strongest genuine news angle: what makes this relevant to readers or the industry beyond 'a company did something,' such as a trend it reflects, a problem it solves at scale, or timely relevance to current events.
2. Write a properly formatted press release: a compelling headline, a dateline, a strong lead paragraph covering the core who/what/when/where/why, supporting paragraphs with relevant details and a quote from a company spokesperson, and boilerplate company info at the end.
3. Write a short, personalized media pitch email (not the press release itself) that a journalist would actually read: a specific reason this story fits their beat, the core news angle in 1-2 sentences, and an offer for more information or an interview, kept under 150 words.
4. Flag if the announcement as described doesn't have a strong enough independent news angle, and suggest how to reframe or strengthen it before pitching.

## Best for

Founders and marketers announcing product launches, funding, partnerships, or company milestones who need both a formal press release and a pitch email that will actually get a journalist's attention.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Describe your announcement and think through why it matters beyond your own company.
- Specify the type of publication or journalist you're targeting so the angle and pitch tone are calibrated correctly.
- Use the press release for your website/wire distribution and the pitch email for direct journalist outreach.
- If flagged as having a weak news angle, revise your announcement framing before sending anything out.

## Customization tips

- If you have any data, statistics, or exclusive access to offer (like an exclusive interview), mention it since exclusives significantly increase pitch success rates.
- For local news targeting, mention your specific city/region so the angle includes local relevance.
- If pitching multiple journalists with different beats, run this once per beat type since the strongest angle can differ by audience.

## Example input

Announcement: SlideSway launching a new feature that generates presentations directly from lecture recordings. News angle: Reflects a broader trend of students using AI tools to manage rising academic workloads. Target: Education technology journalists and college-focused publications.

## Example output

An identified news angle framing this within the broader story of AI adoption in student workflows rather than just a feature launch, a formatted press release with a headline like 'SlideSway Launches Lecture-to-Slide AI Feature as Student AI Tool Adoption Accelerates,' a full release with quote and boilerplate, a personalized pitch email opening with a specific observation about the journalist's recent coverage of edtech trends, and a flag confirming the trend angle is strong enough to pitch as-is.