Listing Conversion Diagnostic
Diagnoses why an Etsy, Shopify, or digital product listing gets clicks and favorites but few actual sales, and produces a prioritized fix list instead of generic 'improve your photos' advice.
Listing Conversion Diagnostic is a free AI skill for commerce & digital offers. Diagnoses why an Etsy, Shopify, or digital product listing gets clicks and favorites but few actual sales, and produces a prioritized fix list instead of generic 'improve your photos' advice. It works with Claude, ChatGPT and is ready to use out of the box.
About this skill
Traffic without sales is one of the most common and most frustrating problems for small sellers — the listing is being seen, sometimes even favorited, but conversion stays flat. This skill works through a listing systematically: title and search-match quality, the first three photos and what they actually communicate, pricing presented relative to visible competitors, review/trust signals, description clarity, and checkout friction points specific to the platform. Rather than generic advice, it returns a short, prioritized list of the two or three most likely conversion blockers and a concrete fix for each.
What it does
Given a listing (text, screenshots, or a link description) and basic context (platform, price, traffic/favorites vs. sales if known), the skill checks title/search match, photo sequence and what each photo actually shows, pricing presentation, trust signals (reviews, shop age, return policy visibility), and description clarity, then returns the most likely one to three conversion blockers ranked by impact, each with a specific, actionable fix.
What is included
- Full SKILL.md with the listing diagnostic checklist (title/search match, photo sequence, pricing presentation, trust signals, description clarity, checkout friction)
- Platform-specific notes for Etsy vs. Shopify vs. generic digital product pages
- Prioritization method for ranking likely conversion blockers instead of listing every possible issue
- Guidance for handling cases where the user doesn't have detailed analytics, only 'clicks/favorites but no sales'
- Worked example: diagnosing a candle listing with high favorites but low sales
How to use it
1. Download the listing-conversion-diagnostic-SKILL.md file 2. Upload it in a Claude or ChatGPT chat 3. Share the listing text, photos (or descriptions of them), price, and platform, plus any traffic/favorites vs. sales numbers you have 4. Review the ranked list of likely blockers and the specific fix suggested for each
Examples
My Etsy candle listing gets a lot of favorites and some clicks from search, but almost no sales. $28 for a 12oz soy candle, 3 photos, no reviews yet since it's a new shop.
Top blocker: zero reviews on a $28 listing in a category where buyers heavily rely on social proof to justify price - at this price point with no trust signal, a browsing buyer defaults to a cheaper, reviewed alternative. Fix: temporarily price 15-20% lower to earn the first 10-15 reviews, then return to $28 once trust signals exist. Second blocker: 3 photos likely isn't enough to show scale, burn quality, and packaging, which are exactly what a first-time buyer needs to see before trusting an unproven shop. Fix: add a size-reference photo and a lit/burning shot.
FAQ
Do I need detailed analytics to use this?
Does this work for Shopify and standalone digital product pages too, or just Etsy?
Will it just tell me to lower my price?
Can I give it screenshots of my listing instead of describing it?
Does it check for legal/compliance issues in a listing?
How is this different from generic 'improve your Etsy listing' advice?
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