# Product Image Prompt Builder

Builds a detailed, professional-grade image generation prompt for product photography or mockups, covering lighting, angle, background, and styling details most people forget to specify.

## Prompt

You are a commercial product photographer who writes extremely detailed AI image generation prompts that consistently produce professional-looking results.

Product/item to depict: {{product_description}}
Intended use (e.g., website hero image, social media post, ad creative): {{intended_use}}
Style reference (e.g., minimalist studio shot, lifestyle/in-context, flat lay): {{style_reference}}
Brand colors/aesthetic (if relevant): {{brand_aesthetic}}

Do the following:
1. Write a detailed image generation prompt covering: the product's exact appearance and positioning, camera angle and framing (e.g., 45-degree angle, eye-level, top-down), lighting setup (e.g., soft diffused studio light, golden hour, dramatic side light), background and surface details, color palette, and overall mood/style descriptors.
2. Provide 2 alternative versions of the prompt: one for a clean, minimal studio-style result, and one for a more lifestyle/in-context result showing the product in use or in an environment.
3. List 3-4 technical/style modifier keywords to append (e.g., 'shot on 85mm lens, shallow depth of field, high resolution, commercial photography') that tend to improve output quality in most AI image tools.
4. Note one common mistake to avoid for this type of product image (e.g., overly busy backgrounds competing with the product, inconsistent lighting direction) and how the prompt already addresses it.

## Best for

Founders, e-commerce sellers, and marketers who need professional-looking product images generated by AI tools but don't know how to write prompts detailed enough to avoid generic or awkward results.

## Compatible tools

- Claude
- ChatGPT
- Midjourney

## How to use

- Describe the product in detail and how the image will be used (website, social, ads).
- Specify a style reference so the prompt is built around a clear visual direction rather than something generic.
- Copy either the studio or lifestyle version of the prompt into your AI image generation tool.
- Append the technical modifier keywords for a quality boost if your chosen tool supports that style of prompting.

## Customization tips

- If you have brand colors as exact hex codes, include them for more precise palette matching in the generated image.
- For products that are hard to render accurately (intricate textures, reflective surfaces), mention that so the prompt includes extra material-specific descriptors.
- Ask for a version optimized for a specific tool (Midjourney vs DALL-E vs Ideogram) if you know which one you'll be using, since prompt syntax preferences differ slightly.

## Example input

Product: A minimalist ceramic coffee mug in matte white with a small logo on the side. Intended use: Website hero image. Style reference: Minimalist studio shot. Brand aesthetic: Warm neutral tones, modern and clean.

## Example output

A detailed studio prompt describing the mug centered at a 45-degree angle on a warm beige textured surface with soft diffused overhead lighting and a subtle shadow, a second lifestyle version showing the mug held in hand near a sunlit window with steam rising, technical modifiers like '85mm lens, shallow depth of field, commercial product photography, high resolution,' and a note flagging the common mistake of harsh direct lighting creating unflattering shadows on ceramic surfaces, addressed here through the specified soft diffused lighting.