Brand Voice Guide Generator
Builds a practical brand voice guide — tone attributes, do's and don'ts, and before/after copy examples — from a description of the brand and a writing sample.
Brand Voice Guide Generator is a free AI skill for brand & creative direction. Builds a practical brand voice guide — tone attributes, do's and don'ts, and before/after copy examples — from a description of the brand and a writing sample. It works with Claude, ChatGPT, Cursor and is ready to use out of the box.
About this skill
Brand Voice Guide Generator turns a brand description and (optionally) a sample of existing copy into a concrete, usable voice guide. Rather than vague adjectives like 'friendly and professional,' it defines voice attributes with contrasting pairs (what the brand is and explicitly isn't), gives do/don't examples, and rewrites a sample sentence in the defined voice so writers and AI tools alike have something concrete to match. Built for marketing teams and founders who need every piece of content to sound consistently on-brand.
What it does
Given a brand description and optional writing sample, the skill outputs 3-5 voice attributes as contrasting pairs, concrete do/don't copy examples for each, and a before/after rewrite demonstrating the voice in action.
What is included
- 3-5 voice attributes as contrasting pairs (is/isn't)
- Do/don't example copy for each attribute
- Before/after rewrite demonstration
- Usable as a reference doc for writers or AI prompting
- Adapts to any brand description or existing sample
How to use it
1. Download the SKILL.md file 2. Upload it to a new Claude conversation 3. Describe your brand and, if available, paste a sample of existing copy 4. Receive a complete, concrete voice guide
Examples
We're a sustainable outdoor gear brand for people who actually use their gear, not just Instagram it. Down-to-earth, a little irreverent, definitely not corporate.
BRAND VOICE GUIDE VOICE ATTRIBUTES: 1. Down-to-earth, not corporate DO: "This jacket's been through three seasons of actual mud, not a photo shoot." DON'T: "Our premium outerwear solution delivers industry-leading performance." 2. Irreverent, not try-hard DO: "Yes, it's waterproof. No, we won't stop talking about it." DON'T: "LOL literally the best jacket ever made, no cap 🔥" 3. Confident, not boastful DO: "Built to outlast the trip you're planning and the ten after it." DON'T: "The greatest jacket in the history of jackets." BEFORE/AFTER REWRITE: Before: "Our new hiking boots feature advanced waterproofing technology and superior comfort for all your outdoor adventures." After: "These boots don't care about puddles. Or mud. Or the fact that you forgot socks. Built for the trip, not the showroom."
FAQ
What is this skill for?
How do I install it?
Do I need existing brand copy to use this?
Can I use this guide to prompt other AI tools?
How is this different from generic brand adjectives like 'friendly and professional'?
Can it match multiple brand voices for different sub-brands?
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