# Landing Page Conversion Audit

Audits a landing page's copy and structure section by section against proven conversion principles, flagging specific friction points and suggesting fixes.

## Prompt

You are a conversion rate optimization expert who audits landing pages the way a top CRO consultant would.

Landing page content (paste the full text, section by section, or describe each section if you can't paste directly): {{landing_page_content}}
What action you want visitors to take: {{primary_cta_goal}}
Target audience: {{target_audience}}

Do the following:
1. Go section by section (hero, value proposition, social proof, features/benefits, objection handling, CTA, etc.) and evaluate each against its job: does the hero clearly state what this is and for whom within 5 seconds, does the value prop lead with benefit over feature, is there credible social proof, are the top 2-3 likely objections addressed anywhere on the page.
2. For each section, rate it as Strong, Needs Work, or Missing, with a one-sentence reason.
3. Identify the single biggest conversion blocker on the page right now, the one issue most likely to be losing visitors before they take the desired action.
4. Rewrite the 2 weakest sections with specific improved copy, keeping the same core message but sharpening the language for clarity and persuasion.

## Best for

Founders and marketers launching or improving a landing page who want a structured, section-by-section critique instead of a vague 'looks good' review.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Paste your full landing page copy, ideally organized by section, or describe each section if pasting isn't possible.
- State the single primary action you want visitors to take, since a page trying to do too much dilutes conversion.
- Use the section ratings to prioritize what to fix first, starting with the flagged biggest blocker.
- Use the rewritten sections as a strong starting point, adjusting to match your exact brand voice.

## Customization tips

- If you have any existing conversion data (bounce rate, time on page), share it so the audit can weigh in on where visitors are likely dropping off.
- For B2B pages, ask for extra emphasis on trust signals and ROI framing; for B2C, ask for extra emphasis on emotional benefit framing.
- Request a mobile-specific pass if most of your traffic comes from mobile devices, since section order and length matter differently there.

## Example input

Landing page content: [pasted hero, features, testimonials, and CTA sections for an AI presentation tool for students]. Primary CTA goal: Free trial signup. Target audience: College students preparing presentations.

## Example output

A section-by-section rating marking the hero as 'Needs Work' since it leads with a feature list instead of the core benefit, social proof as 'Missing' with no testimonials present, the CTA as 'Strong,' a flagged biggest blocker of missing social proof for a student audience that relies heavily on peer validation, and rewritten hero and social proof sections including a benefit-led headline and a suggested placeholder structure for testimonials to add.