Local SEO Audit Skill
Audit local SEO signals, service pages, location targeting, Google Business Profile opportunities, keyword ideas, trust signals, and priority fixes for local businesses.
Local SEO Audit Skill is a free, reviewed AI skill for search & content growth. Audit local SEO signals, service pages, location targeting, Google Business Profile opportunities, keyword ideas, trust signals, and priority fixes for local businesses. It works with ChatGPT, Claude, Gemini and is ready to use out of the box.
- • The skill cannot confirm live rankings without search or SEO tool data.
- • It cannot provide exact search volume unless reliable keyword data is supplied.
- • It should not invent reviews, citations, competitors, rankings, or business facts.
About this skill
The Local SEO Audit Skill helps businesses, freelancers, and agencies understand and improve local search visibility. It turns a business name, website, service area, competitor notes, or Google Business Profile details into a structured audit covering service page clarity, location relevance, review signals, citation consistency, and content gaps. It groups local keyword ideas by service, location, and intent, and creates a prioritized action plan ranked by impact and effort. The skill never invents rankings, search volume, reviews, or business facts — instead, it clearly flags what needs live verification with search results or SEO tools. It's built for small businesses, local service providers, clinics, shops, restaurants, and marketers who need practical, realistic local SEO guidance rather than generic advice or guaranteed-results promises.
What it does
- Audits local SEO strengths, weaknesses, and opportunities
- Reviews service pages, location pages, and local relevance signals
- Creates local keyword ideas to validate
- Suggests Google Business Profile improvement actions
- Identifies content, trust, citation, and review opportunities
- Creates a prioritized local SEO action plan
What is included
- SKILL.md — concise runtime instructions for the AI assistant
- workflow.md — step-by-step workflow for running a local SEO audit
- local-seo-audit-framework.md — framework for auditing local relevance, trust, service pages, citations, and conversion
- local-keyword-research-guide.md — guide for creating and mapping local keyword ideas
- google-business-profile-checklist.md — checklist for reviewing Google Business Profile opportunities
- output-templates.md — reusable output formats for audits, keyword ideas, GBP plans, and content plans
- examples.md — realistic input/output examples for local SEO use cases
How to use it
1. Open your AI assistant or SEO assistant. 2. Paste or upload the skill files if supported. 3. Provide the business name, website URL, location, service area, and main services. 4. Add competitors, Google Business Profile details, or SEO tool data if available. 5. Ask the assistant to apply the Local SEO Audit Skill. 6. Review the audit, priority fixes, keyword ideas, and action plan.
Examples
I run a solar installation company in Berlin. My website has a homepage and one general service page, but I do not get many local leads. I want to improve visibility for solar installation, PV system design, and battery storage in Berlin and nearby areas.
The website likely needs stronger service and location relevance. Recommended priorities: create dedicated service pages for solar installation, PV system design, and battery storage; improve homepage clarity around Berlin service coverage; add real trust signals such as certifications, project examples, and reviews if available; update Google Business Profile services; create local FAQ content; and validate keyword ideas such as "solar installation Berlin", "PV system design Berlin", and "battery storage installer Berlin" with SEO tools before publishing.
Known limitations
- The skill cannot confirm live rankings without search or SEO tool data. - It cannot provide exact search volume unless reliable keyword data is supplied. - It should not invent reviews, citations, competitors, rankings, or business facts. - It cannot guarantee higher rankings, traffic, calls, or customers. - Local SEO recommendations should be verified against current search results and platform rules.
