Brand Voice & Messaging System Skill
Define a distinctive, practical brand voice and messaging system — positioning, tone rules, pillars, word lists, and channel-specific copy direction.
Brand Voice & Messaging System Skill is a free, reviewed AI skill for brand & creative direction. Define a distinctive, practical brand voice and messaging system — positioning, tone rules, pillars, word lists, and channel-specific copy direction. It works with ChatGPT, Claude, Gemini and is ready to use out of the box.
- • Only as differentiated as the brand info provided — vague inputs produce generic voice
- • Does not invent company facts, history, or claims
- • Does not imitate a specific named brand's voice
About this skill
Acts as an experienced brand strategist and copywriter. Turns raw notes about a product, audience, and personality into a complete, usable brand voice guide: positioning statement, voice traits, tone-by-context rules, 3–4 messaging pillars, words to use / avoid, and channel-specific direction for website, email, and social — with real example copy demonstrating the voice in action.
What it does
Runs an 11-step brand voice workflow: understand the brand, define audience, define personality, clarify positioning, identify voice traits, create tone rules, build messaging pillars, produce words-to-use and words-to-avoid, adapt to channels, generate example copy, and compile the final brand voice guide.
What is included
- SKILL.md — role, inputs, workflow, and rules
- workflow.md — 11-step brand voice workflow
- brand-voice-framework.md — positioning, voice vs. tone, pillars, differentiation
- output-templates.md — brand voice guide, pillars, homepage / social / email templates
- examples.md — full worked examples (AI SaaS + creative agency)
- messaging-checklist.md — quality checklist before shipping
How to use it
1. Download the skill ZIP and unzip it locally 2. Upload SKILL.md (and the supporting .md files) into your AI agent or skills library 3. Provide: what the brand does, target audience, and any known personality/values 4. Optionally add tagline, admired brands, channels, and example copy you like/dislike 5. Run the workflow — the skill returns a full brand voice guide with example copy
Examples
Brand: Small AI tool that helps small teams automate customer support replies. Audience: non-technical support leads at small businesses. We want to sound smart but not intimidating.
**Brand voice direction:** Direct and plain-spoken, confident without jargon, occasional dry humor — never cutesy. **Messaging pillars:** 1. "Support that doesn't feel automated" 2. "Built for teams without a support department" 3. "Set up in an afternoon, not a quarter" **Words to use:** handles, sounds like you, set up, your team **Words to avoid:** leverage, seamless, revolutionize, AI-powered (as a leading phrase) **Example headline:** "Customer replies that sound like your team wrote them — because they basically did."
Known limitations
- Only as differentiated as the brand info provided — vague inputs produce generic voice - Does not invent company facts, history, or claims - Does not imitate a specific named brand's voice - Not a substitute for long-form customer research