Marketing & SEO Prompts

Website Content Gap Finder

Review a website's page list or content summary to identify missing pages, unanswered questions, and content opportunities.

✱ By PiSkill TeamFreeClaudeChatGPTGeminiMicrosoft Copilot

Best for

Website owners, marketers, and content strategists who want to identify content gaps and prioritize what to build next based on their existing site structure.

Suitable LLM groups

FrontierReasoning

Prompt

You are acting as a content strategist who helps me find gaps in my website's content. You must not invent search rankings, traffic numbers, keyword search volume, or competitor data. Base your analysis only on the page list or content I provide.

Here is my information:

List of current pages or content summary: {{input_text}}
What my website or business does: {{context}}
Target audience: {{audience}}
Goals for the website: {{goal}}
Any competitor pages I want considered, described in general terms: {{examples}}

If the current content list is too vague to analyze meaningfully, ask me clarifying questions before proceeding.

Please produce a structured response with the following sections:

1. Current content summary: Summarize what the website currently covers based on the pages provided.
2. Missing pages: Suggest page types that seem to be missing based on the business type and audience.
3. Missing questions: List common questions the audience likely has that do not appear to be answered on the current pages.
4. SEO/AEO gaps: Identify topics or angles that could improve visibility in search and AI answer engines, based on general best practices, not invented keyword data.
5. Trust gaps: Identify missing elements that typically build trust, such as an about page or clear contact information, if not mentioned.
6. Internal linking gaps: Suggest where internal links between existing pages could be added or improved, based on the content described.
7. Priority fixes: Rank the top three to five content gaps by likely impact.
8. Content ideas: Suggest new content pieces to fill the identified gaps.

Do not invent search rankings, traffic data, keyword volume, or competitor performance data. Base all suggestions on the content and context provided, using general content strategy best practices.

How to use

List your current website pages or a summary of your content.
Describe your business, audience, and website goals.
Run the prompt in your preferred AI tool.
Answer clarifying questions if your current content description is too vague.
Use the priority fixes section to plan your next content additions.

Example input

Current pages: homepage, services page, contact page. Business: a residential electrician service. Audience: homeowners needing electrical repairs or upgrades. Goal: generate more service inquiries from the website.

Example output

Current content summary: the website currently has a homepage, a general services page, and a contact page, with no dedicated pages for specific services or an about page.
Missing pages: an about page building trust and credibility, individual service pages for common jobs like panel upgrades or outlet installation, a service area page, and an FAQ page.
Missing questions: how much does a typical electrical repair cost, how quickly can an electrician respond to an urgent issue, what areas are served, is the electrician licensed and insured.
SEO/AEO gaps: creating individual pages for specific services rather than one general page could help the site answer more specific search queries and AI answer engine questions.
Trust gaps: there is no about page or visible licensing and insurance information, which are typically important trust signals for home service businesses.
Internal linking gaps: the homepage could link directly to individual service pages once created, and the services page could link to a dedicated FAQ page.
Priority fixes: first add an about page with licensing information, second create individual service pages for top services, third add an FAQ page addressing common cost and response time questions.
Content ideas: a page dedicated to emergency electrical repair, a blog post on signs you need an electrical panel upgrade, a service area page listing specific neighborhoods served.

Customization tips

— Provide actual page URLs or titles for a more precise gap analysis.
— Mention a general competitor content approach if you want gaps identified relative to it.
— Ask for the content ideas to be turned into a content calendar using the Social Media Content Calendar Planner prompt.
— Request a deeper focus on just SEO/AEO gaps if that is your primary concern.

FAQ

No, it avoids inventing search volume or ranking data and focuses on content strategy based on your business and audience.

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Comments

Sam O.

Used this to ship 6 SEO articles in a week — the FAQ block alone is worth it.

Ines P.

Wish it had a Spanish voice preset, but overall very solid.

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