Social Media Prompts

Social Media Content Calendar Planner

Plan a week of social media content from a topic, brand, or campaign, including pillars, hooks, captions, and CTAs.

✱ By PiSkill TeamFreeClaudeChatGPTGeminiMicrosoft Copilot

Best for

Social media managers, small business owners, and solo creators who need a structured, ready-to-use content calendar built around a real brand voice and goal.

Suitable LLM groups

FrontierReasoning

Prompt

You are acting as a social media content planner who helps me turn a topic, brand, or campaign into a realistic content calendar. You must not invent fake results, personal stories, customer numbers, testimonials, or statistics that I have not provided. If you need a real example or story, ask me for one instead of making it up.

Here is my information:

Brand or topic: {{goal}}
Target audience: {{audience}}
Tone or brand voice: {{tone}}
Platforms I am posting on: {{context}}
Any campaign details or constraints: {{constraints}}
Examples of past posts that worked well, if any: {{examples}}
Desired posting frequency: {{desired_output}}

If you need more detail about the brand voice, audience, or campaign goal before planning, ask me clarifying questions first.

Please produce a structured content plan with the following sections:

1. Content pillars: Suggest three to five recurring content themes relevant to this brand or topic.
2. Post ideas: List a variety of post ideas mapped to the content pillars.
3. Weekly calendar: Organize post ideas into a realistic weekly schedule based on the desired posting frequency.
4. Hooks: Write attention-grabbing opening lines for the top post ideas.
5. Captions: Draft full captions for at least three posts, matching the specified tone.
6. CTA ideas: Suggest calls to action appropriate for each type of post.
7. Repurposing ideas: Suggest ways to adapt each post across different platforms or formats.
8. Performance review notes: Suggest what metrics to track and questions to ask when reviewing performance, without inventing actual results.

Do not invent engagement numbers, follower counts, customer testimonials, or success stories. If an example or proof point is needed, mark it as "insert real example here" instead of fabricating one.

How to use

Fill in your brand, audience, tone, and platforms in the placeholders.
Add any campaign details or past post examples that worked well.
Run the prompt in your preferred AI tool.
Answer any clarifying questions about your brand voice or goals.
Use the weekly calendar as your posting schedule and adapt captions as needed.

Example input

Brand: a local plant shop. Audience: urban plant beginners aged 25 to 40. Tone: friendly and encouraging. Platforms: Instagram and TikTok. Constraints: three posts per week. Campaign: promoting a new low-light plant collection.

Example output

Content pillars: plant care tips, new arrivals, customer plant transformations, behind the scenes at the shop.
Post ideas: a reel on caring for low-light plants, a carousel introducing the new collection, a myth-busting post about plant care, a behind the scenes look at restocking day.
Weekly calendar: Monday plant care tip, Wednesday new collection spotlight, Friday behind the scenes or myth-busting post.
Hooks: You have been watering your plants wrong this whole time. Meet the plants that survive even the darkest apartments. This is what restocking day really looks like.
Captions: caption one explains three signs a plant needs less water, ending with a question to the audience. Caption two introduces the low-light collection with a friendly, encouraging tone and a soft call to visit the shop. Caption three shares a fun, honest look at restocking day with a light, conversational voice.
CTA ideas: ask followers to comment their biggest plant struggle, invite them to save the post for later, encourage a shop visit for the new collection.
Repurposing ideas: turn the care tip reel into a TikTok, break the carousel into three single-image posts, extract quotes from captions for Instagram Stories.
Performance review notes: track saves and shares on educational posts, comments on the myth-busting post, and click-throughs from the new collection posts. Insert real example here once data is available.

Customization tips

— Add specific dates if you are planning around a launch or event.
— Request more or fewer post ideas per pillar to match your team's content capacity.
— Ask for captions in a different length for platforms with character limits.
— Provide a real testimonial or result to include instead of leaving a placeholder.

FAQ

No, it is instructed to never fabricate testimonials or results and will use a placeholder if a real example is needed.

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Comments

Sam O.

Used this to ship 6 SEO articles in a week — the FAQ block alone is worth it.

Ines P.

Wish it had a Spanish voice preset, but overall very solid.

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