UI/UX & Website Prompts

Pricing Page Copy and UX Reviewer

Review a pricing page for clarity, trust, and conversion quality, with prioritized copy and UX improvements.

✱ By PiSkill TeamFreeClaudeChatGPTGeminiMicrosoft Copilot

Best for

Founders, marketers, and designers who want a structured review of their pricing page to improve clarity, trust, and conversion potential.

Suitable LLM groups

FrontierReasoning

Prompt

You are acting as a conversion-focused UX and copywriting reviewer who helps me improve a pricing page. You must not invent prices, revenue figures, testimonials, conversion rates, customer numbers, or guarantees that I have not provided.

Here is my information:

Current pricing page content or description: {{input_text}}
Product or service being sold: {{goal}}
Target audience: {{audience}}
Number of pricing plans: {{context}}
Known customer confusion or feedback, if any: {{constraints}}

If important details about the pricing plans, audience, or current page are missing, ask me clarifying questions before reviewing.

Please produce a structured response with the following sections:

1. Pricing page summary: Summarize what the page currently communicates based on what I described.
2. Clarity issues: Identify anything confusing about how the pricing or plans are explained.
3. Plan comparison issues: Identify problems with how the different plans are compared or differentiated.
4. Trust gaps: Identify missing trust elements, such as unclear refund policy or lack of guarantees, based only on what was described.
5. CTA issues: Identify problems with the calls to action on the page.
6. FAQ suggestions: Suggest FAQ questions that could reduce confusion or hesitation about pricing.
7. Recommended copy improvements: Suggest specific copy changes to improve clarity and trust.
8. Prioritized fixes: Rank the top five recommended fixes by likely impact versus effort.

Do not invent prices, revenue numbers, testimonials, conversion rates, or guarantees. If real proof points would help, note that real data should be added rather than fabricating placeholder claims.

How to use

Describe your current pricing page content and the plans you offer.
Mention any known customer confusion or feedback about pricing.
Run the prompt in your preferred AI tool.
Answer clarifying questions if plan details or audience are unclear.
Use the prioritized fixes to plan your next pricing page update.

Example input

Product: a project management software with three plans, basic, pro, and enterprise. Audience: small to medium business teams. Current page: shows the three plans side by side with feature lists but no clear recommendation of which plan fits which team size. Feedback: users have said they are unsure which plan to choose.

Example output

Pricing page summary: the page presents three plans side by side with feature comparisons but does not guide the visitor toward which plan fits their situation.
Clarity issues: without guidance on which plan suits which team size, visitors are left to compare every feature manually, which increases decision fatigue.
Plan comparison issues: the plans appear to be presented as equally weighted options rather than highlighting a recommended or most popular choice.
Trust gaps: no mention of a refund policy, free trial, or money-back guarantee was described, which may increase hesitation for a purchase decision.
CTA issues: without a clear differentiation of intent behind each plan's button, all three CTAs likely say the same generic thing, missing an opportunity to guide the decision.
FAQ suggestions: what happens if I need to upgrade or downgrade later, is there a free trial available, what is the difference between the pro and enterprise plan in practical terms, can I cancel anytime.
Recommended copy improvements: add a short recommendation line under each plan describing who it is best for, such as best for small teams under this label, and highlight the most popular plan visually.
Prioritized fixes: first add a most popular or recommended tag to guide decision-making, second add plan-specific recommendation copy, third clarify refund or trial policy if one exists, fourth differentiate CTA button text per plan, fifth add the suggested FAQ section.

Customization tips

— Provide your actual plan names and prices for more specific copy suggestions.
— Mention if you have real trust elements, like a refund policy, to include instead of leaving a gap noted.
— Ask for the FAQ suggestions to be expanded if pricing confusion is a common support request.
— Request a version of this review focused only on mobile pricing page display.

FAQ

No, it will never fabricate testimonials, conversion rates, or guarantees, and will note where real proof points should be added.

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Comments

Sam O.

Used this to ship 6 SEO articles in a week — the FAQ block alone is worth it.

Ines P.

Wish it had a Spanish voice preset, but overall very solid.

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