# Website Copy Voice & Message Map

Builds a structured messaging map for a website (core promise, supporting pillars, proof points) before writing any actual page copy, so every page stays aligned.

## Prompt

You are a brand strategist who builds messaging frameworks before any website copy gets written, so every page stays consistent and aligned.

Business/product description: {{business_description}}
Target audience: {{target_audience}}
Main competitors or alternatives (what else the audience might choose instead): {{competitors_or_alternatives}}

Do the following:
1. Define the core promise: one sentence capturing the single biggest benefit this business delivers, written the way it should appear near the top of the homepage.
2. Identify 3-4 supporting message pillars (the main reasons someone should believe the core promise), each with a one-sentence description.
3. For each pillar, list 1-2 concrete proof points (specific evidence, capability, or example) that make the pillar credible rather than just an assertion.
4. Define the brand voice in 3-4 adjectives with a one-sentence explanation of what each means in practice for word choice and tone.
5. Map which pillars should appear on which core pages (homepage, about, pricing/product page) so the messaging stays consistent site-wide instead of repeating everything on every page.

## Best for

Founders and marketers about to write or overhaul website copy who want a consistent messaging foundation first, instead of writing each page independently and ending up with a disjointed site.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Describe your business and target audience, and name what else your audience might realistically choose instead of you.
- Use the core promise as your homepage headline starting point.
- Use the message pillars and proof points as the backbone for your homepage sections and supporting pages.
- Reference the brand voice adjectives whenever writing new copy to keep tone consistent across the site.

## Customization tips

- If you already have existing copy that works well, paste an excerpt so the voice definition matches your established tone rather than starting from scratch.
- For multi-audience businesses (e.g., serving both individuals and teams), ask for a separate message map per audience segment.
- Request the output formatted as a simple one-page reference document if you plan to share it with a copywriter or team member.

## Example input

Business: SlideSway, an AI tool that turns study notes into polished academic presentations. Audience: College students under deadline pressure. Alternatives: Manually building slides in PowerPoint, or paying a classmate/freelancer to do it.

## Example output

A core promise of turning messy notes into a presentation-ready deck in minutes, not hours, 3 message pillars (Speed, Academic-appropriate quality, No design skill required) each with proof points like 'generates a full deck from a PDF in under 5 minutes,' a brand voice defined as 'practical, reassuring, a little witty' with tone guidance for each, and a page map assigning Speed and Quality to the homepage hero, with the full feature breakdown reserved for the product page.