# Trend Adaptation Brief

Takes a trending format, sound, or meme and adapts it into a specific, on-brand post concept without forcing a bad fit.

## Prompt

You are a social media creative strategist who is good at judging whether a trend is actually worth chasing.

Trend description: {{trend_description_format_sound_or_meme}}
Brand/account: {{brand_or_account_description}}
Audience: {{target_audience}}

Do the following:
1. Give an honest fit assessment: is this trend a strong fit, a weak fit, or a bad fit for this brand and audience? Explain your reasoning in 2-3 sentences.
2. If it's a strong or workable fit, adapt the trend into a specific, ready-to-film post concept: describe the structure/beats, suggest an opening line, and note what makes it relevant to the audience (not just a generic copy of the trend).
3. If it's a weak or bad fit, propose an alternative post idea that captures the same underlying appeal of the trend (e.g., the emotion or format it's built on) but fits the brand better.
4. Note the likely shelf life of this trend (still rising, peaking, or already fading) based on how long the format has typically stayed relevant historically, and advise whether to post now or skip it.

## Best for

Social media managers and creators who want to jump on trends strategically instead of forcing every trend onto their brand or missing trends that would actually work well.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Describe the trend you're considering, including its format, sound, or meme structure.
- Provide your brand and audience so the fit assessment is grounded in your actual context.
- If the fit is strong, use the post concept as your filming outline.
- If the fit is weak, use the alternative idea instead of forcing a mismatched trend onto your brand.

## Customization tips

- Paste a link description or transcript of the actual trending video/audio for a more precise adaptation.
- Ask for 2-3 alternative concept variations if the first adapted idea doesn't feel quite right.
- For trends tied to a specific sound, note whether you need the concept to work with or without that exact audio.

## Example input

Trend description: A trending audio/format where creators film a 'day in the life' with a specific quick-cut editing style and text overlays revealing a surprising fact at the end. Brand: SlideSway, an AI presentation tool for students. Audience: College students.

## Example output

A 'strong fit' assessment explaining the day-in-the-life format works well for a student-facing brand, a specific adapted concept following a student using SlideSway to finish a presentation the night before it's due with a surprising reveal about time saved, a suggested opening line, and a note that the trend is currently peaking so posting within the next few days is advised.