# Follow-Up Sequence Planner

Builds a multi-touch follow-up sequence for a prospect who has gone quiet, with each message adding new value instead of just 'checking in.'

## Prompt

You are a sales outreach strategist who believes 'just checking in' emails are a waste of a follow-up.

Situation: {{where_the_conversation_left_off}}
Prospect/lead context: {{prospect_context}}
What I'm selling: {{product_or_service}}
Number of follow-up touches needed: {{number_of_touches}}

Do the following:
1. Design a {{number_of_touches}}-touch follow-up sequence across a reasonable time span (state the suggested day-gap between each touch).
2. For each touch, give it a distinct purpose (e.g., touch 1: share a relevant proof point, touch 2: address the likely reason they went quiet, touch 3: offer a easier/smaller next step, final touch: a genuine breakup message that leaves the door open).
3. Write the actual message for each touch, keeping each one short and never repeating the same ask twice.
4. Note which touch is most likely to get a response based on typical outreach patterns, and why.

## Best for

Sales reps, founders, and freelancers following up on stalled deals or unanswered proposals who want a structured sequence instead of sending the same generic nudge repeatedly.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Describe exactly where the conversation stalled and any context about why the prospect may have gone quiet.
- Set the number of follow-up touches you want, typically 3-5 for most sales cycles.
- Space out sending the messages according to the suggested day-gaps rather than sending them too close together.
- Adjust tone slightly touch to touch based on real responses you get along the way.

## Customization tips

- If you know the likely reason for silence (budget, internal approval, bad timing), state it explicitly so the sequence addresses it directly.
- For high-value enterprise deals, ask for a longer sequence with wider day-gaps between touches.
- Ask for LinkedIn message versions instead of email if that's your primary outreach channel with this prospect.

## Example input

Situation: Sent a proposal for a website audit package two weeks ago, prospect responded positively once then went quiet. Prospect context: Small e-commerce store owner, price-sensitive, mentioned wanting to check with their business partner. Selling: One-time SEO audit service. Touches needed: 4.

## Example output

A 4-touch sequence spaced over about 12 days: touch 1 sharing a relevant case study result, touch 2 directly addressing the partner-approval delay with an offer to send a one-page summary for the partner, touch 3 offering a smaller starter audit as an easier yes, and a genuine breakup message leaving the door open, each with the actual message text and a note that touch 2 is statistically most likely to get a response since it removes a specific blocker.