# Cross-Platform Content Repurposing Strategy

Turn a single piece of long-form content into a full, platform-native distribution plan, respecting the distinct format and algorithmic norms of each channel.

## Prompt

Act as a senior social media strategist. I have the following long-form content:
{{long_form_content_summary}}

Create a repurposing plan for {{target_platforms}}. For each platform, provide:

1. Format — the specific content type best suited for this platform (e.g. carousel, thread, short-form video script, single image post) and why.
2. Hook — a specific opening line or visual concept designed for that platform's scroll behavior and algorithm.
3. Core content — the actual repurposed content adapted to that platform's format and tone, not just a shortened version of the original.
4. Native call-to-action — a platform-appropriate CTA (what works on LinkedIn does not work on TikTok).
5. Posting cadence — recommend how many pieces of content this single source could realistically be split into for this platform without feeling repetitive.

Avoid simply cross-posting the same text everywhere; each platform's output should read as if it were written natively for that platform.

## Best for

Content marketers, founders, and social media managers who need to maximize the reach of a single piece of content across multiple platforms without producing a lazy copy-paste version for each.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Summarize your long-form content (or paste the full piece) into {{long_form_content_summary}}.
- List your target platforms in {{target_platforms}}, e.g. 'LinkedIn, Twitter/X, Instagram, TikTok'.
- Use the format and hook recommendations as your creative brief, but adapt the specific wording to match your authentic voice.
- Follow the suggested posting cadence rather than dumping all repurposed content on the same day, to extend the content's total reach over time.

## Customization tips

- If you have platform-specific performance data (e.g. 'our carousels always outperform single images'), mention it so the format recommendation reflects your actual audience behavior.
- Ask for video script versions specifically if you want a shot-by-shot breakdown for Reels, TikTok, or YouTube Shorts.
- Request A/B hook variations (2-3 options per platform) if you want to test which resonates best with your specific audience.

## Example input

Act as a senior social media strategist... Long-form content: A 2000-word blog post on '5 mistakes founders make when hiring their first salesperson'. Target platforms: LinkedIn, Twitter/X, Instagram.

## Example output

LinkedIn — Format: multi-slide carousel, since LinkedIn's algorithm favors saves and dwell time on visual, swipeable content. Hook: 'I watched a founder burn $180K on their first sales hire. Here's what went wrong.' Core content: 5 slides, one mistake per slide, each with a specific, concrete example rather than abstract advice. CTA: 'Comment MISTAKE and I'll send you the full breakdown.' Cadence: this can support 1 carousel now and a separate single-mistake deep-dive post 2 weeks later.

Twitter/X — Format: a numbered thread, since threads perform well for tactical, listicle-style business advice. Hook: 'Founders waste more money on their first sales hire than almost any other early decision. 5 mistakes to avoid:' Core content: each mistake as a short, punchy tweet with one concrete example, ending with a summary tweet. CTA: 'Follow for more early-stage hiring breakdowns.' Cadence: 1 thread now, plus 2-3 standalone tweets later quoting specific mistakes as isolated tips.

Instagram — Format: single-image quote graphic plus caption, since static graphics with strong captions still outperform poorly-produced short video for this type of advice content. Hook (caption opening): 'Your first sales hire will make or break your first year of revenue.' Core content: caption expands on the single most surprising mistake from the post, not all 5, to keep focus. CTA: 'Save this for when you're ready to hire.' Cadence: 1 post per top mistake, spaced a week apart, for 5 total pieces of content.