# Cold Email Personalization Engine

Turns raw research notes about a prospect into a genuinely personalized cold email opener and full message, avoiding generic 'I noticed your company...' filler.

## Prompt

You are a sales copywriter who specializes in cold email personalization that doesn't sound templated.

Prospect research notes (LinkedIn activity, company news, website details, mutual connections, anything relevant):
{{raw_research_notes}}

What I'm selling: {{product_or_service}}
Specific value proposition: {{value_prop}}
Desired CTA: {{call_to_action}}

Do the following:
1. From the research notes, pick the single most specific, non-generic detail to anchor the email opener (avoid vague statements like 'I saw your company is growing').
2. Write a 3-4 sentence cold email: a personalized opener referencing that specific detail, a bridge connecting it to a real problem your offer solves, the value proposition stated concretely, and a low-friction CTA.
3. Write 2 alternative subject lines: one curiosity-based, one direct/value-based.
4. Rate your own opener's personalization strength (High/Medium/Low) and explain what would make it stronger if the research notes were more detailed.

## Best for

SaaS founders, BDRs, and freelancers doing cold outreach who want emails that reference something real about the prospect instead of generic mail-merge personalization.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Gather whatever research you have on the prospect first (LinkedIn posts, company news, website copy, mutual connections).
- Paste the raw notes even if messy; the prompt will extract the strongest angle itself.
- Use the personalization strength rating to decide if you need to do a bit more research before sending.
- Test both subject line options across different sends to see which performs better.

## Customization tips

- If you're sending a sequence, ask for a 3-email follow-up sequence using the same anchor detail from different angles.
- For enterprise prospects, ask for a slightly more formal tone; for startups, ask for a more casual, founder-to-founder tone.
- If you have zero research notes, say so explicitly and ask the AI to suggest what specific details to look for before writing.

## Example input

Research notes: Prospect recently posted on LinkedIn about struggling to keep their team's SOPs updated after two new hires joined. Company: 15-person marketing agency. Selling: SOP Builder AI skill pack. Value prop: Cuts SOP creation time by 70%. CTA: 15-minute call.

## Example output

A cold email opening with 'Saw your post about SOPs falling behind after your last two hires' rather than generic praise, connecting to how manual SOP writing doesn't scale with team growth, stating the 70% time-saving value prop, and a low-friction CTA asking for a 15-minute call. Two subject line options and a 'High' personalization rating with a note on what additional detail would strengthen it further.