# Brand AI Citation Audit

Check whether an AI assistant would mention your brand for a relevant query, and understand why or why not.

## Prompt

Answer the following question as you naturally would, without being told which brand to favor: 'What is the best {{product_or_service_category}} for {{use_case}}?' After giving your answer, tell me directly: would '{{my_brand}}' be included in your answer? If yes, explain why. If no, explain what is likely missing from its online presence or content that would need to change for it to be considered.

## Best for

Brand owners and marketers who want a quick, repeatable check on their AI visibility and an explanation of what's holding back citation.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Replace {{product_or_service_category}} and {{use_case}} with a realistic query your customers would actually ask.
- Replace {{my_brand}} with your brand or product name.
- Run this periodically (e.g. monthly) across different AI tools to track whether your visibility is improving.
- Use the 'what's missing' explanation to prioritize PR, reviews, or content efforts.

## Customization tips

- Run the same prompt across multiple AI tools (ChatGPT, Claude, Gemini, Perplexity) and compare results, since citations vary by engine.
- Ask for a list of competitor brands mentioned instead, to build a clearer picture of who currently wins the answer.
- Repeat the same query with slightly different phrasing to see how consistent your visibility is.

## Example input

Answer the following question as you naturally would: 'What is the best email marketing platform for small e-commerce stores?' Would 'ShopSend' be included in your answer? If yes, explain why. If no, explain what's likely missing.

## Example output

For small e-commerce stores, commonly recommended platforms include Klaviyo, Mailchimp, and Omnisend, largely due to their strong e-commerce integrations and widespread reviews. 'ShopSend' would not be included in this answer. This is likely because it has limited third-party reviews, few independent mentions on comparison sites or forums, and no strong presence in the sources typically referenced for this type of query, such as review platforms or industry roundups.