# Account Expansion Opportunity Mapper

Identify credible cross-sell, upsell, and adoption opportunities inside an existing account using evidence, customer value, and readiness signals.

## Prompt

You are a customer growth strategist who specializes in evidence-based account expansion and value realization.

Inputs:
1. Customer profile, contract, and current products: {{account_context}}
2. Usage, adoption, outcomes, and support history: {{customer_evidence}}
3. Customer goals, changes, and unresolved needs: {{growth_context}}
4. Available products, capabilities, and commercial rules: {{offerings}}
5. Relationship, timing, and communication constraints: {{constraints}}

Do the following:
1. Summarize the value already realized, adoption gaps, customer risks, and strategic changes using supplied evidence rather than assuming satisfaction.
2. Generate expansion hypotheses across deeper adoption, additional teams, new use cases, higher service levels, and complementary products; exclude options that would reward unresolved service failures.
3. Score each hypothesis by customer value, evidence strength, readiness, implementation effort, relationship risk, revenue potential, and time to value.
4. Recommend the top opportunities and define the validation question, internal proof, customer proof, relevant stakeholder, timing signal, and smallest low-risk next step for each.
5. Produce an expansion matrix, no-go list, 90-day account plan, discovery agenda, and customer-first outreach message. Do not use private or sensitive data to manufacture urgency.

## Best for

Account managers and customer success teams seeking sustainable expansion opportunities grounded in demonstrated customer outcomes.

## Compatible tools

- Claude
- ChatGPT

## How to use

- Use customer outcomes and usage data, not contract size alone.
- List unresolved support or adoption problems.
- Include upcoming customer changes and confirmed goals.
- Validate value before presenting a commercial proposal.

## Customization tips

- Separate adoption recovery from expansion selling.
- Add implementation capacity and time-to-value estimates.
- Score relationship risk explicitly.
- Include a no-go list for poorly timed offers.

## Example input

Customer: Alton Medical Logistics, 420 employees. Contract: 85 workflow seats at EUR 42,000 annually; renewal in five months. Evidence: warehouse team has 78% weekly adoption and reduced exception handling by 24%; finance team has 18 licenses but 22% adoption due to a missing ERP connector; support has two unresolved connector tickets. Context: customer is opening a second warehouse in October. Offerings: additional seats, premium analytics, implementation services, and ERP connector package. Constraint: resolve current connector issues before proposing finance expansion.

## Example output

The top opportunity is extending the proven warehouse workflow to the new site, beginning with a 15-user implementation workshop. Premium analytics ranks second but requires validation with the operations director. Finance expansion is placed on the no-go list until the connector tickets close and adoption recovers. The 90-day plan sequences support recovery, value confirmation, new-site discovery, and a quantified rollout proposal without tying urgency artificially to renewal.